Hot on the heels of the Swedish Gaming Regulator Spelinspektionen sending out warnings to operators, which have not enforced and policed their self exclusion policy, SkillOnNet has rolled out it’s innovative Self-Excluder Identifier API.
The API is for use by casino affiliates which promote SkillOnNet’s white label partners in the re-regulated Swedish market.
The tool helps affiliates remove self-excluded casino players from brands who use the SkillOnNet platform, including the multi-award-winning PlayOJO and recently launched AHTI Games. This ensures they are not marketing to players that have self-excluded.
Affiliates simply upload their encrypted lists of email addresses and mobile phone numbers to the Self-Excluder Identifier; the tool, which is fully encrypted, then compares that list with the database of self-excluded players held by SkillOnNet with those that have opted-out clearly identified.
Players self-exclude and reverse the process on a regular basis, so the SkillOnNet database updates automatically each time. Affiliates are encouraged to run the Self-Excluder Identifier before sending out any marketing campaign to ensure their lists are up to date.
The tool was first launched to affiliates promoting SkillOnNet brands in the UK back in July and has proved to be a huge success.
Michael Golembo, from SkillOnNet, said: “Our innovative Self-Excluder Identifier API has proved to be hugely popular with our affiliate partners in the UK, so we wanted to be able to offer it to publishers promoting our brands in Sweden.
“Our experience in the UK market meant that we were able to fine-tune the tool for the Swedish market in next to no time, rolling it out to affiliates shortly after the market re-regulated on January 1st.
“The tool is a win/win for affiliates in that it allows them to market directly to players safe in the knowledge they are not engaging those that have self-excluded, while their data remains safe and secure thanks to it being fully encrypted.”