William Hill Casino Review

William Hill has been operating in the UK since 1934, with an online presence since 1996, making them one of the oldest continuously open UK online casinos. With a chain of over 2,300 betting shops on British high streets, they are the UK’s largest gambling operator. William Hill’s online site has many strengths, including a simple but expansive banking system and a generous poker VIP scheme. However, some of the company’s casino bonuses are very restrictive, and there is no rewards scheme for WH casino customers outside of the independent Casino Club for high-rolling players.

License and legal status

As previously mentioned, William Hill has been operating openly for over 80 years, so there should be no doubts about their legal status. They are licensed by the United Kingdom Gambling Commission (License Number: 000-039225 R-319373-001) as well as The Gibraltar Gaming Commissioner. Funnily enough, when William Hill started their first phone betting service over 80 years ago, gambling wasn’t legal in the British Isles; today, they are certified legal and above board in all areas.

William Hill Casino Review


William Hill Casino is powered by Estonian developer Playtech, which also owns 29% of the company. Playtech has provided nearly 350 different tables for William Hill’s Online Casino:

  • 250 slots titles
  • 16 blackjack
  • 24 roulette
  • 23 video poker
  • 70 live casino tables

This is an upper-middle tier collection with more titles available than offered by most competitors – but not as many as, for example, Leo Vegas. The William Hill slots selection also includes over 70 progressive jackpot titles and pop-culture licensed titles covering everything from Justice League to King Kong or Frankie Dettori. These big jackpot games fluctuate as people win prizes, but they tend to start at around €100 and go up as high as several million, such as the €9 million on Jackpot Giant at the time of our review.

Regarding Return-to-Player (RTP), the William Hill Casino game of choice is Playtech’s Blackjack Switch. By dealing players out two hands to “switch” between, the stakes are turned even more in the player’s favor than in single-deck blackjack. With an impressive RTP of 99.87%, Blackjack Switch is an excellent option for players interested in maximizing potential returns.

Live casino

The William Hill live casino is split into two independent sections, which can be confusing. The first section can be accessed from their standard casino site and contains just shy of 30 games by Playtech, including Unlimited Blackjack and Age of Gods Roulette/

The second section is given its own space in the casino’s dedicated subsite. Powered by industry heavyweight provider Evolution Gaming, the selection consists of over 70 tables and includes games such as Dragon Tiger, Lightning Roulette, Football Studio, and Evolution’s exclusive spinning wheel game Dream Catcher.

Welcome promotions

William Hill’s main casino welcome bonus is a 100% deposit match up to €300. The promotion comes with a 40x wagering requirement and seven days to complete it before all bonus money becomes void.

Only money wagered on slots and scratch-cards counts 100% towards the bonus requirement. Bets on all other games count between 5% and 50% depending on the title. Low- or zero-risk bets, such as red-black or odd-even on roulette, do not towards the playthrough.

William Hill also offers a live casino-only welcome bonus, which is a 100% deposit match up to €100. The minimum deposit required to trigger this bonus after opting in on the promotions page is €10.

This bonus money comes with a 70x playthrough condition and a seven-day completion period. Compared to many other online casinos, this is a high requirement to be completed in a short amount of time, making the promotion one of the most difficult welcome bonuses to claim.

If you claimed the max bonus, you would have to wager €7,000 in seven days to complete your playthrough. It is also only valid on live roulette.

VIP program

William Hill Online Casino does not offer a VIP program. There is a separate William Hill Casino Club site that features loyalty rewards and VIP services. However, it appears to be a distinct entity with a smaller game selection that requires you to create a new account to access it.

William Hill Sportsbook Review

Markets and odds

William Hill sportsbook has been around for 70 years in the UK and 21 years online. Today, they offer over 50 different sports markets as well as a dozen or so changing specials markets, which include events like the Celebrity Big Brother Winner, the next James Bond, the Strictly Come Dancing winner, and who will rule the fictional continent of Westeros at the end of the TV series Game of Thrones.

In addition to the usual UK-popular sports such as football, tennis, rugby, cricket, and horse racing, you can also bet on more niche events, including e-sports or Australian rules and Gaelic football. Live or in-play betting is also supported and covers hundreds of in-play markets for each sport.

What if you can’t find a particular bet that you want to make? For the past few years, William Hill has been running a #yourodds campaign. Simply find WH on Twitter, tweet them whatever you want to bet on, and they will “try their best to give you odds on it.”

Welcome promotion

William Hill’s online sportsbook welcome promotion consists of three €10 free bets that you can claim upon placing your first bet of €10 or more. This initial bet must be on odds of 1-2 or higher. All free bet winnings are returned, minus the original free bet stake. This offer comes with a 30-day expiry limit on the free bets and may not be used in conjunction with PayPal deposits.

VIP program

Currently, William Hill online bookmakers do not offer VIP program for sports bettors.

William Hill Poker Review


William Hill Poker is part of Playtech’s iPoker network for European players. This means it accumulates a lot of traffic, especially during peak hours when there can be up to 3000+ players online at any time. Those numbers make iPoker network sites the third biggest poker option for UK players by total player-base. Only 888Poker and PokerStars beat them out, although the latter by quite a wide margin.

One of William Hill’s attractions is its longstanding popularity as a bookmaker, enticing many loose and casual players who head over from the main site, which presents an excellent opportunity for sharks.

The tables look great and play smoothly. The fully customizable and animated 3D avatars add an extra layer of realism to the tables. Some players may find this distracting; others should enjoy the option to create their own virtual character.

However, a few more customization options would not be amiss as some designs can be repetitive. William Hill Poker hardly reinvents the wheel when it comes to their software, but it should be perfectly adequate for most players.


William Hill Poker offers the usual No-Limit and Pot-Limit Omaha and Hold ‘em tables, as well as more niche varieties of the game, such as Omaha Hi/Lo and Seven Card Stud. Unfortunately, although these games tend to get fairly busy, there isn’t enough of a community to keep the less popular titles in constant rotation. If you are a fan of these poker varieties, you may not always be able to join the table you want.

When it comes to tournaments, WH uses their brand strengths to their advantage. As a long-established bookmaker, they are well-connected in the industry and have used their contacts to leverage entry into live poker tournaments at various UK casinos for their best online players. Top players can even win entry into the World Poker Series or the European Poker Tour.

For smaller fry, William Hill Poker offers dozens of tournaments every day and even more on weekends. These contests range from €0.50 buy-ins all the way up to €200 or more. On weekends, things get a bit more serious with high-rolling tournaments going into the thousands of pounds. Over the course of a month, the company guarantees a total prize pool of €5,000,000.

VIP program

William Hill Poker is the only part of the standard WH site excluding the Casino Club to offer a VIP program to its players. The program is a complicated system that starts with William Hill (WH) points.

You earn William Hill Points (WH points) by playing cash games at a rate of 10 points per €1 paid in rake or tournament fees. The number of WH points you earn in a month determines your Club Status Level as follows:

  • ClubStatus1: 0
  • ClubStatus2: 25
  • ClubStatus3: 200
  • ClubStatus4: 400
  • ClubStatus5: 1,000
  • ClubStatus6: 5,000
  • ClubStatus7: 12,000

Each club level gives you a multiplier, which starts at one and increasing in 0.1 or 0.125 increments up to two. From then on, each time you earn WH points, this multiplier determines how many Club Points (CPs) you earn alongside your WH points. These CPs can be exchanged for cashback, tournament entry tickets, and other physical prizes at the William Hill Poker shop.

One thousand Club Points will bag you €10 cash, 20,000 will get you €250, and the max per transaction you can do will give you €2,500 in return for 187,500 CPs. Therefore, a club level one player with a multiplier of one CP per WH point would get €10 cashback for every €100 spent in rake or tournament fees, giving a cashback rate of 10%. This rate is extremely high and one of the most appealing aspects of William Hill Poker.

William Hill software

As befitting a bookmaker of their stature, most of William Hill’s online services can be accessed using almost any modern device and through a variety of methods. The company even offers separate dedicated apps for their live casino, poker, and sports betting sections available for Android and iOS. This is a rarity in the online casino world.

On top of these six separate apps, you can also access the William Hill sites in your mobile browser and from a downloadable client on desktop. All the WH sites look at least decent and run smoothly when on a stable connection. The sportsbook looks a little dated in places, but most customers don’t visit a sportsbook for graphical quality. As long as all the information is presented clearly – which it is here – most bookmakers should be satisfied.


William Hill deposits and withdrawals

There are 18 different deposit methods to choose from at William Hill, which is an excellent selection compared to industry standards. Just a few of these deposit methods include:

  • Debit cards (VISA/MasterCard) (Maximum Deposit: €99,000)
  • Credit cards (VISA/MasterCard/Diners Club) (Maximum Deposit: €99,000)
  • PaySafeCard (Maximum Deposit: €200)
  • William Hill Cash Direct (Maximum Deposit: €5000)
  • EntroPay (Maximum Deposit: €99,000)
  • PayPal (Maximum Deposit: €5500)
  • Skrill (Maximum Deposit: €200,000)
  • Neteller (Maximum Deposit: €25,000)
  • Bank transfer (Maximum Deposit: €100,000)
  • Cheque (Maximum Deposit: €100,000)


Only the maximum deposits are listed because all options carry a €10 minimum except for EntroPay, which comes with no minimum deposit. The maximums here are relatively high, which might suit high-rollers. The banking options are also fast to process. All of the above methods offer instant deposits, except bank transfers and checks, which can take between three and ten days to complete.

Unlike many online casinos, all the deposit methods at William Hill can also be used to make a withdrawal. This might seem like a small detail, but it makes a big difference to many players, especially those who don’t read the terms and conditions before depositing. Withdrawals take one day to process for e-wallets and three to five days for debit and credit cards.

William Hill Cash Direct can process withdrawals in two to three hours. However, this banking method requires a visit to a brick-and-mortar WH shop location, which might not be possible for many online players.