Online gambling sites utilizing the expansive Game Aggregation Platform (GAP) will see their menus grow significantly after iSoftBet signed a content distribution deal with Playzido last week.
The GAP platform operated by London-based iSoftBet connects more than 3,000 games from 50 iGaming software designers.
That inventory only expanded by 30 titles via Playzido’s portfolio, but the London-based company has several high-profile branding deals in place to power its growing list of games.
Among the pop culture branded online slot machine games produced by Playzido are Deal or No Deal: The Banker’s Riches, Deal or No Deal: Rapid Round, and Dumb & Dumber: Road Trip to Aspen.
These slots – along with table game Deal or No Deal: Roulette and instant win scratch card game Deal or No Deal: Jackpot – will soon be added to the GAP platform, which is enjoyed by iGaming enthusiasts in 15 major markets worldwide.
iSoftBet Looks Forward to Adding New Titles
In a jointly issued press release announcing the deal, Michael Probert – who serves as chief commercial officer for iSoftBet – praised Playzido as the perfect partner to expand the GAP platform:
“We’re thrilled to welcome Playzido into the GAP family.
They have an impressive content portfolio and have some of the most engaging brands in the industry.
This marks an extremely exciting step for GAP and our valued customers, and we look forward to growing our aggregation platform offering further in the future.”
iSoftBet’s GAP currently connects online casinos and social gaming platforms with several industry-leading software designers. Among the clients already enlisted into the GAP family are BetSoft, Evolution Gaming, Habanero, Pragmatic Play, and Scientific Games.
The company is been on a shopping spree of sorts to expand its GAP offerings, with the Playzido deal preceded by a similar partnership with Lithuania’s TOPSport last month.
Playzido Pleased to Bring iGaming Products to More Players
A similar expansion plan is underway at Playzido, which secured a content distribution deal with LeoVegas Gaming Group back in February.
Commenting on the decision to join iSoftBet through GAP integration, Playzido managing director Stuart Banks predicted that a wider audience for its Deal or No Deal branded content would benefit both companies:
“We’re delighted to work with iSoftbet to enhance the distribution of the Playzido games.
This partnership will see a considerable number of operators having access to super-brands such as Deal or No Deal for the first time and we can’t wait to show how well our portfolio can perform.”