The Hard Rock Hotel & Casino of Atlantic City announced that it is expected to open its doors once again by Memorial Day weekend. This announcement comes after the venue was forced to close its doors as the Trump Taj Mahal in October of 2016. The former Trump Taj Mahal has since begun the revitalization process under the supervision of Hard Rock International.
The Past and Present
President Donald Trump originally built the casino nearly 30 years ago for $1.2 billion. In 2017, the Florida’s Seminole Indian tribe, who owns Hard Rock International, purchased the casino for just $50 million. The proposed renovations that will take place between now and Memorial Day weekend are expected to cost nearly $500 million. According to Joe Emanuele, senior vice president of design and construction for Hard Rock International, demolition is set to begin next month, with full construction beginning in early August.
Over the next few months the venue will undergo a transformation that will return the 4.2 million square-foot hotel and casino to its former glory. When it reopens, the Hard Rock Hotel & Casino will include retail, dining and entertainment options, as well as its hotel and gaming area. The new facility is expected to create a number of new, appealing full time and part time employment opportunities. The construction, alone, is expected to generate more than 1,000 temporary jobs and the final hotel and casino could create as many as 3,000 permanent positions.
An Appeal to the Board
The announcement came during a board meeting earlier this week, where Hard Rock International applied for an entertainment retail district for the area surrounding the hotel and casino. Granting Hard Rock Hotel & Casino this designation would entitle them to significant tax cuts, which can be applied to the cost of construction materials for the construction of the project. Atlantic City is granted 11 entertainment retail districts, but currently only holds five. A decision regarding Hard Rock’s application has not been made, but will come in the next few weeks.
A Brighter Future
Both Hard Rock International and officials from Atlantic City are excited about the new project and hope that it will help bolster recent efforts to revitalize the city. Five casinos were forced to close over the past three years in the city, but more recently its casinos have seen significant signs of improvement. “This is an exciting project and certainly brings some relief to the city,” Casino Reinvestment Development Authority Board Chairman Robert Mulcahy said in an interview with the Press of Atlantic City. “We look forward to seeing this project come to fruition.”