First Look Games 2BY2 Gaming

2BY2 Gaming becomes  First Look Games first white label partner, taking a cloud-based version of the First Look Games platform and utilising it as their new Client Area.

First Look Games was set up by Tom Galanis’s Tag Media Group, who CR interviewed back at the end of 2016 concerning  the ICO and PECR.

2BY2 Gaming are offering affiliates, operator clients and platform partners, secure access to game information and assets from its own domain, ensuring the material served is accurate, compliant and up-to-date.

The First Look Games white label enables game developer and content aggregator platform partners almost identical functionality to First Look Games’ core product. It enables game developers to understand where, how, and to what extent their games are being promoted by publishers.

Publishers and affiliates are able to access 2BY2 Gaming’s new client area using their existing First Look Games credentials, or if new to the platform, may register and use the same credentials across the First Look network.

Bob Schuijt, founder of MB Consulting International and the exclusive online distributor of 2BY2 Gaming video slot content, said: “We are very pleased to expand our partnership with First Look Games. The flexibility of their core product, the affiliate reporting tools we now have access to as a game developer, the sheer number of affiliates pushing our games and the great support we receive from the team are just some out of many reasons why we want to deepen and strengthen our relationship with First Look Games through this white label platform”.

Tom Galanis, Managing Director of First Look Games, is excited about the partnership and the continued evolution of the platform, “Our partnership with 2BY2 Gaming is now ingrained into their game development roll out. This is largely due to their understanding of the value and influence that affiliates bring to casino game marketing, and ultimately a game’s success”.

The move into the white label space also sees First Look Games swing its attention towards content aggregators and platform providers, who will note the opportunity to provide greater value and success to game developers.

Galanis added, “We have developed First Look Games into a platform that game developers, such as 2BY2 Gaming, can utilise as a standalone client area or a publisher-only environment alongside their own existing client area. Our next step is to engage content aggregators and platforms, who are now able to use the platform to market partner games as well as their own”.