Thanks to the rapid increase in social data over recent years, casinos have an unprecedented opportunity to personalize experiences for their guests. But, in order to make sense of all ….
Archive for February 2014
It wasn’t exactly Pete Townshend’s signature guitar demolition, and it was definitely not your average ribbon cutting. The smashing of guitars on Dec. 18 signaled the opening of the new ….
Gaming is the embodiment of math as entertainment. While gaming can entertain in ways apart from math, at its core gaming is about winning and losing money and the manner ….
A central tenet of the modern gaming industry is the prevalence of strong regulatory oversight. Particularly in North America, legal gambling is the subject of robust regulations that govern not ….
No matter if it’s an airline, bank or delivery service, businesses across the United States are successfully interacting with their clientele through the use of short message services or SMS ….
Editor’s Note: In the first part of his two-part review, CEM contributor David Paster explored how the new Downtown Las Vegas Grand property fits into the New Urbanism movement. In ….
When hotel-casinos first opened in Atlantic City, operators found themselves wrapped up in red tape. Every time they filed a petition with the New Jersey Casino Control Commission (NJCCC), they ….
Situation 1: During this occasion, I was standing in the casino with a young woman who was in charge of table game promotions. We were observing the results of a ….
The EILERS-FANTINI survey is designed to track slot machine and related technology purchasing trends on a quarterly basis and is the gaming industry’s largest slot survey in terms of total ….