How successful was your last customer marketing initiative? There are a number of ways to measure this success, but the key question for most casinos is: How much money did ….
Archive for December 2013
The EILERS-FANTINI survey is designed to track slot machine and related technology purchasing trends on a quarterly basis and is the gaming industry’s largest slot survey in terms of total ….
New American Gaming Association (AGA) President and CEO Geoff Freeman has spent most of his first few months on the road, immersing himself in the industry he is charged with ….
The gaming industry is one of the most highly regulated private industries in the United States. State lawmakers and regulators enact laws and promulgate regulations with the primary purpose of ….
Since the advent of gaming in Mississippi, regulators have wavered on the issue of whether and how to impose minimum investment requirements for the development of new casinos. In January ….
Bally Technologies—NASCAR® Rumbling onto casino floors in the Class II market is the Class III hit, NASCAR®. This takes everything racing fans love about the sport and puts it into ….
This month’s article is based on a question we received from a gentleman who recently relocated to Las Vegas from Rio de Janeiro. He stated that he is looking to ….
Have you ever been in a situation like this? You have been promoted to the position of table games manager at an eight-table casino. You gladly accept the new title ….
When it comes to gaming markets in 2014, all eyes likely will be focused on the trio of states that have rolled out online wagering. Their successes and failures will ….
MLife, Total Rewards and Grazie are just three examples of player clubs currently operated by casinos in Las Vegas. Over the past decade, these clubs have become a staple of ….