Month: April 2012

Construction Begins on Goddard Group-Designed “Ring of Harmony” in “Shenfu New Town” China

NEW PROJECT COMES ON THE HEELS OF THE HIGHLY SUCCESSFUL, AND AWARD WINNING, GODDARD GROUP-DESIGNED, $ 2-BILLION “GALAXY MACAU” MEGA RESORT Hollywood, CA, April 9, 2012– Hollywood, California-based Gary Goddard and his company, The Goddard Group, world leaders in the concept, master planning, schematic design, and show design of mega resorts, casinos, retail destinations and …

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National Survey of Internet Users and Gaming Behavior

Overview of Major Findings and Their Implications The analysis of the data from the survey elicited a variety of major conclusion or themes which themselves have implications for the development of internet gaming in the US. • The most significant finding of this analysis is that there is significant overlap between free play, online real …

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AGEM Index

Carried by the rising tide of positive economic and financial data, the AGEM Index climbed at a rate not seen since October 2011. With two months of positive growth in the United States labor market, coupled with rising GDP, consumer spending and confidence, the broader equities markets took note of the encouraging recovery. During the …

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Where’s the Money? Part 10: Big Data and Locational Intelligence

Authors’ Note: This is the second article in a subseries to investigate “Big Data.” Locational intelligence is the data that joins brick-and-mortar businesses to social media-centered interaction data explosion. For an introduction to Big Data, please see the March 2012 issue of CEM. The entertainment industry is firmly in the business of selling experiences—hopefully, exciting …

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SMS/Text Messaging: A Call to Action for Pennies Per Message

What are you doing to drive market share and awareness at your property? Being able to communicate with a customer in real time effectively, efficiently and measurably has always been the elusive holy grail of marketing. But how do we initiate a dialogue with customers? How do we get customers to buy in? How do …

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It’s Child’s Play! Building a New Guest Base and Long-Term Loyalty

It’s no secret that casinos have been running uphill for the past few years. Using Las Vegas as a barometer, the Bank of America Gaming Market Overview 2012 stated that gaming revenues declined by 10.5 percent in 2008 and 9.6 percent in 2009, but cautiously predicted an upswing. Nationwide, the numbers were steady but lagging, …

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Step By Step: Florida’s Path to More (or Less) Gaming

Moving government to act, for any purpose, is a difficult and time-consuming process. Anyone who has spent any amount of time in government relations work knows that changing the status quo in government is done by inches, not feet, and definitely not miles. It is a step-by-step process. This maxim is being tested once again, …

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